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Above: A Make it last exclusive preview of the AW20 Rave Review collection.

In a few days, all eyes will be on Copenhagen for their now globally acknowledged fashion week, and we can imagine Instagram expanding their server parks in preparation as we speak (lots of lovely ladies – not dressed for the cold weather, but fabulous – to be “gramed”). But Scandi-chic women aside; there’s another major reason to follow this event, and that is CPHFW’s decision to put a much larger emphasis on sustainability, being fully dedicated to promote the cause and even making the event itself more sustainable (read more here). 

Now, as the Swedish Fashion Council took a slightly more radical approach and cancelled Stockholm Fashion Week all together last June, “taking a stand for the future”, some of the Swedish fashion brands have decided to take their business down south for the promotion of their upcoming collections; and one such migrator is Rave Review (click here for a previous interview). 

Founded in 2017 by designer duo Josephine Bergqvist and Livia Schück, the cult label has made an important contribution to the sustainable fashion scene by introducing a progressive and fully upcycled clothing line that proves that remake has a real place in high fashion. Their collections are numbered and produced right here in Sweden (we’d call that the very definition of sustainable luxury), and they’re making it mainstream: Having been picked up by highly credible fashion e-tailers like Browns, Matches Fashion and LN-CC, the brand will soon also be represented by Opening Ceremony and Totokaelo.

“We want to present, not only our new AW20 collection, but also the only future for fashion; a future where you only reuse, and not produce anything new.”

On Tuesday, January 28, at 11 am (right after Carcel, another favourite brand on the schedule) the Rave Review team – in collaboration with stylist, casting director, and show coordinator Siri Edit Andersson – will be presenting their autumn-winter 2020 collection to a phone-clutching fashion elite that will probably be wishing they didn’t wear open-toe mules on such a cold, windy day.

The show is sponsored by Tradera, one of Sweden’s biggest circular marketplaces that, just like Rave Review, works to promote recycling. This will also be the third time the brand collaborates with Re:textile – a research program within circular fashion that conducts both research and applied work in concrete projects to investigate the commercial viability of re-design. Part of the collection is developed together with Re:textile and XV Production, the latter being a small factory located in Borås, Sweden.

Understandably, the remaining days leading up to the event are incredibly busy, with the AW20 collection to finalize and the SS20 currently in production to make it into stores in February. “As always, most things happen at the same time in this industry,” Josephine Bergqvist tells Make it last, “but we feel thrilled and excited about everything happening at the moment.”

When asked about the decision to show in Denmark this season, the designer points to the fact that even though Rave Review is a proud Stockholm brand, they’re also an international player. “Copenhagen Fashion Week is a growing and thriving platform, attracting international buyers and press, and that’s something we want to be part of. It makes sense for us as a Scandinavian brand to show there since it’s so close. This season feels especially promising with all new, but also old, brands gathered in Copenhagen.”

The collection they’re about to reveal she describes as an elevated take on the very core of the brand: “We’re not known for working minimalistically, and this collection is definitely not an exception. We have continued to explore more strange and cool materials, that most people could probably find in their own homes…” 

And as for the show itself, we think it’s safe to say it will be worth your time. “We want to present, not only our new AW20 collection, but also the only future for fashion; a future where you only reuse, and not produce anything new; where you explore how to use materials you’ve most likely never seen in a fashion context before – like vintage blankets, furniture brocades padded flowery bed covers. In a future where fashion might not be the most essential thing, at least, it doesn’t feed the fire.
We want the audience viewing our new collection to feel the show and experience it with every sense of their bodies. The aim is to raise concern and thoughts, aesthetically but also in an emotional and ethical way.”

If you’re not a regular at Copenhagen fashion week, you’re not to worry – Rave Review is going to release a film shortly after so we can all share the experience. Stay tuned in for updates on their site and Instagram

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