Conscious Collab: By Malene Birger x Net-a-Porter
Following up their Made With Care collection from last September, Danish fashion label By Malene Birger has now collaborated with British luxury e-tailer Net-a-porter on a sustainable 9-piece capsule collection. And it just launched!
According to By Malene Birger’s creative director Mathilde Torl Mader, the small drop takes its inspiration from natural elements, with the color palette ranging from sandy tones to earthy terracotta and deep sky blue. Country vibes also clash with a city-chic feel in garments that would be best described as easy-to-wear everyday essentials.
What’s really great about this capsule though, if you ask us, is the focus on sustainability, which is mainly mirrored in the material selection. Putting an emphasis on eco-friendly fibers, it includes GOTS-certified organic cotton as well as responsibly sourced wool, like an assumingly super-soft alpaca one from Peru. Favorite piece? Probably the gray high-neck knit sweater featured above.
Another big takeaway from this new launch is model/sustainability activist Doina Ciobanu who’s the face of the collab. According to Forbes, her work combining fashion and sustainability in a way that raises awareness among her 544k Insta followers makes her one of the top young entrepreneurs of today. Needless to say: Go follow! @doina
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