Left: Campaign imagery, Cornelia Webb. Right: Recycled jewelry from COS.
To all jewelry designers out there, as well as anyone working with precious metals: Recycling is the way to go. We can think of a couple of reasons why: One is to save the world from more mining, which we know to be a seriously dirty business. Just stop it already – there should be enough over ground by now to go around. The brilliant thing about precious metals like gold and silver, you see, is that it can be recycled pretty much indefinitely. Recycling also requires less resources, energy and emissions, making it way more environmentally and ethically sound in comparison.
Equally beautiful, but way more sustainable – what’s not to love about it? Big and small brands have started to notice: there’s double wins to make here.
For example: News reached us a couple weeks ago about COS’ recycled jewelry collection, for which they have worked with repurposed Sterling silver from old coins and cutlery. As we think you can see just by looking at the imagery, there’s no way of telling that these pieces have once been used to cut cooked carrots, or traded for bread at market. Agree?
Also recently, Swedish jewelry designer Cornelia Webb reached out with the news of their Silver Circularity Project, which launched on “Black Friday”, November 29. The idea is to co-create a block chain where the customer becomes an operative link. By trading in any Sterling silver object (a 925 stamp is required), you’ll receive a voucher valid for a future purchase of another recycled Sterling silver piece from Cornelia Webb. The collected silver will then be sent to the brand’s manufacturer in Italy to go through a purification process, before being reused in production. Clever.
There are of course several other brands that favor recycled metals too; thinking of long-time favorites All Blues, Norrfolks, M. Sahlberg and Sara Robertsson. Know anyone else that’s good? Please share your wisdom!
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