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Brand to Watch: Bethany Williams

Posted in Style
by Make it last on 10 October, 2019

Bethany Williams is committed to sustainability in more ways than one; she wants her clothes to benefit the environment (all garments are 100% sustainable and made in the UK), but also the social welfare of those involved in the production. Social and environmental issues go hand in hand–something currently being debated on the world stage.
For every collection, Williams gets involved in different social charities and communities and incorporates people within these networks in the production cycle. “Through collaboration with communities and charities we hope to create a collection embedded with real people and hope to cause a real effect in the social space we engage with.”
Typically, we read in an interview, Williams volunteers with the charities to accurately find out what they need and then identify areas that she might be able to help. Then she uses those in need of a second chance to form part of the production line, giving them self-worth and self-esteem.
One of her recent collections, Adelaide House, is named after a women’s shelter in Liverpool that houses homeless women, domestic abuse survivors and prison-leavers. The current collection, Breadline, particularly highlights and helps find solutions to the hidden hunger in the UK, specifically working along side the Vauxhall Food Bank and Tesco.
Williams is the second recipient of the Queen Elizabeth II Prize. We cannot wait to see what’s next.

Visit Bethany Williams here and follow here


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