By Malene Birger Made with Care – Here’s How We Wear It
Things are cooking at By Malene Birger. We’re not surprised, given how the Danish fashion scene has become a hotbed of sustainable fashion initiatives in recent years, with Copenhagen Fashion Summit as the catalyst). Nonetheless, we’re excited about this one.
It started in May, when we learned By Malene Birger had partnered with clothing rental platform Continued to launch Rent the Look. The platform enables you to rent gorgeous party and occasion-wear from By Malene Birger’s shows, latest collections and archive. There are even selected looks available from the spring-summer 2020 runway show. The process is made easy with pre-paid shipping labels for returns and cleaning taken care of. We’re excited to see how the initiative has been received so far, and can’t wait for it to be extended to different markets.
The next sustainability initiative that caught our eye is the one we’re focusing on here today. We’re very excited to present to you the By Malene Birger Made With Care collection, launching online and in stores 12 September. The capsule, a ten-piece collection made exclusively with eco-friendly fabrics, is crafted with the brand’s pursuit of a more sustainable profile across production and manufacturing for both clothing and accessories. It’s viewed as a holistic process that takes into account design, raw materials, production, transport, packaging and usage. Going forward this process will be led by recently appointed Head of CSR and Product Development Mette Tvilling and her team.
The capsule features, among other things, bags made of recycled leather from industrial glove scrap that would have otherwise been thrown away, a coat made from recycled wool and ISKO denim certified with the Nordic Swan Ecolabel.
Knowledge gained from making the capsule collection will be implemented in the processes of the main collections. Some of the materials are already in use across collections, such as the organic cotton and, increasingly during the fall, the sustainable denim that is certified Nordic Swan Ecolabel. The recycled leather used for the capsule’s bag is highly interesting as an option to replace conventional leather in other parts of the By Malene Birger collections.
”These small projects are very important as they work as starting points to implement the practices in the rest of our collections,” Creative Director Mathilde Torp Mader says.
Mette Tvilling, with 20 years in the fashion industry, was attracted to By Malene Birger for its potential and willingness to think in new ways, break the box and do things differently. ”My belief is you create a stronger business if you can acknowledge that you have things to improve.”
One aspect that both Torp Mader and Tvilling emphasise that strikes us as especially smart is that of inviting existing suppliers to go through the same process – instead of exchanging them for new ones.
”The sustainability capsule spans across different product groups, so the project is about getting to know the possibilities from our existing suppliers. If we had made a narrow capsule, we wouldn’t have gained much knowledge. I think it’s important to stick to the suppliers you already work with and become better together. We move business forward by working with the suppliers we already have,” says Mette Tvilling.
Let’s be better together. Discover By Malene Birger Made With Care here.
This post is published in collaboration with By Malene Birger.
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