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Brand to Watch: CLED

Posted in Style
by Johanna Andersson on 28 August, 2019

If you’re unsure about a brand’s sustainable and ethical commitment, you can usually tell a lot just by browsing their site. The good ones will often share their good (and not so good) deeds, practising the noble art of transparency – a must for any modern brand, especially the ones claiming to be acting on conscience – while the rest just keep a tight lip. CLED, standing for Conscious Lifestyle, Earth Friendly and Ethical Design, belongs to the first category. 

This LA-based jewelry brand has made it their mission to “upcycle with style”, repurposing discarded resources into new objects in order to reduce their environmental impact, but without cutting corners when it comes to quality or design. With a strong belief in circularity, they’ve chosen waste materials over natural resources, animal products and mass manufactured elements in order to minimize the harm done to the planet, and animals in particular. 

Each piece of jewelry is made by hand in Los Angeles using mainly two materials: noble metals and Eco Gems, that is: pearls and beads handmade from recycled glass bottles collected from local bars and restaurants. Pretty great, right? Because someone got drunk (prossibly, probably) you get a beautiful piece of jewelry! Glass is also a great material as it can be continuously recycled without losing its durability or grade. The metal is solid sterling silver, ethically sourced in the US, and 70% comes from recycled sources. 

“What about packaging?” you’re probably thinking right now, as you know that this says quite a lot about a company’s level of consciousness. Well, instead of using things like plastic vinyl bags and polyester styrofoam, CLED has opted for recycled paper boxes printed with environmentally friendly ink. This makes them recyclable, reusable and biodegradable. Mailer boxes and paper packing materials are recyclable and compostable, and are sealed with paper tape that is water activated from a plant based glue. And they give to charity.

What more can we say: check them out here and follow here!


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