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Brand to Watch: RUS

Posted in Style
by Johanna Andersson on 7 August, 2019

Hey all summer vacationers and you back at work (yes, this is the case for some of us; not complaining though). While airy caftans and flip flops might seem like all you could possibly consider in the present moment, we’d still like to encourage you to temporarily expand your sartorial horizon. Fall is bound to come eventually (sorry, but fact), and there’s nothing wrong with thinking ahead and making plans – plans for knitwear, that is.   

Rarely (?!) has this cold season must-have looked quite as appealing as when reimagined by Patricia and Inés Gutiérrez – the sister duo behind Spanish knitwear brand RUS that is just about to release their first collection, The Ritual, for Fall Winter 2019. From their head office in Galicia, Spain, it’s only a short distance to the family-owned factory in the north of Portugal that expertly crafts their garments using selected yarns from Italian spinners; keeping the production close to home and local – as one should.   

Now, have you ever thought about the act of getting dressed as a personal ritual, set far above all other tasks you have to plow through in order to get out of the door in the morning? Well, to the RUS woman it’s mystical even, an intimate moment where you get ready to face the outside world – either choosing to add protection with multiple knitted layers, or allowing the air to penetrate a fine knit and touch your skin. From this thought springs The Ritual collection, born from the idea of a sensorial world of both tactile and visual experiences.

Aiming to expand their universe to be more than “just fashion”, RUS is also merging their design with art and architecture through cross disciplinary collaborations – another reason why we’ll be sure to monitor their forward movement closely. In their first three co-labs, already exhibited on the site, their contemporary knits have been beautifully interpreted by amazing female artists Diane Dal-Pra, Rebecca Lee and Esther Chang, each well worth a follow too. Prepare to be inspired is all we’re saying.

 

Visit RUS here and follow them here. Their online store will be launching in late August and ships worldwide.


1 Comment

Aurora Rodríguez Salido: Great bet! Congratulations Patricia and Inés!
August 7, 2019

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