As the heat is establishing itself in a Stockholm and we’re dreaming of leaving the office for the beach and the ocean, all we can think about is airy clothes. Why are we still in jeans? Please take us out of our jeans.
Our current office obsession is the baby of model, actress and philanthropist Liya Kebede: the artisan-driven label Lemlem. We wouldn’t be surprised if you heard of it, it’s been around for more than a decade. It actually sprung from Kebede’s nonprofit, now called the Lemlem Foundation, established in Kebede’s birth city Addis Ababa in 2005 with the mission to help women artisans in Ethiopia thrive by connecting them to healthcare, education and pathways to jobs.
Two years later, the label Lemlem was launched with the mission of making sustainable clothes while at the same time keeping parts of Ethopian craft alive. Today, five percent of Lemlem’s direct sales, proceeds from special collaborations, and donations advance the foundation.
“The reason we’re in business is to have a social impact. This idea of empowering people, creating jobs, so we can break the cycle of poverty and help families thrive. That is sustainability to me,” Kebede told Whitewall earlier this spring. We couldn’t agree more.
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