Tid kvar —

Högsta bud —

It’s no secret anymore that a lot of mainstream beauty products has things in them that you don’t want anywhere near your skin, and perfume is no exception. Most fragrances are made with synthetic ingredients made to imitate plant-based scents, and can contain toxic, endocrine disruptive chemicals and a whole bunch of other nasty or just plain unnecessary stuff. We’re thinking it’s time to shed some light on the alternative.

Natural perfumes are made with botanical essential oils extracted from plants, herbs and flowers. These are mixed together to create a certain fragrance, and blended into a base of either alcohol – which can be made from, for example, grapes or sugarcane – or a pure carrier oil, like jojoba. Look for perfumers that make their products with natural and organic ingredients that have been sustainably sourced and responsibly handled, and that follow through even when it comes to packaging. The good ones who have nothing to hide are usually generous with this type of information, and if not you’d better ask.  

What’s good to know about natural fragrances though is that they’re more subtle and don’t linger as long on the skin, which means they might need to be reapplied throughout the day. What they do much better than their synthetic counterpart on the other hand is blend with and adjust to your unique body chemistry, making them less bound to a specific gender and more “custom” in a sense. Essential oils are also well known for their aromatherapeutic properties, which we’d prefer over a chemical cocktail any day.

However, there’s more to fragrance than that. What we need to do is redefine the luxury of perfume, and focus on quality and craftsmanship rather than labels. An artisanal fragrance that’s been handcrafted in small-scale, limited edition batches is a rare and exclusive thing and should be treated thereafter. Instead the mass industry has given us synthetic products of poor quality that are sold by the millions, and we’re encouraged to build “scent wardrobes” and layer several different fragrances together so we’ll buy even more. That’s not only costly, but rather wasteful if you come to think about it – especially as perfumes will eventually expire.    

As with anything, you don’t want to make a purchase you’ll regret later, which is why samples are downright genius. If you try the scent out before you decide to get it, you’ll nail it every time, and won’t waste money or resources for nothing. Check out these “discovery sets” from Sana Jardin and Abel for example. Maybe you’ll find your new signature scent there or among the natural (and rather good-looking) Edp’s we’ve picked out below.


Shop the Natural Perfumes

“Dirty Fig”, Heretic. “She Came to Stay”, Edition Perfumes/Content Beauty & Wellbeing. “Sandalwood Temple”, Sana Jardin/Reve En Vert.

“Magazine Street”, Strange Invisible/Content Beauty & Wellbeing.“Vamp a NY”, Honoré des Prés/Naturligt Snygg“Red Santal”, Abel/Content Beauty & Wellbeing

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