May arrived with spring greetings from Firenze. Swedish-Italian fashion brand AVAVAV kindly sent us their new campaign imagery the other day, and looking at it sort of makes you feel like diving, head first, into the new season. Bring on the pastels, plaid and poofy sleeves, we are ready.
What makes this brand special, and you probably already know, is the fact that they make their products locally in Florence using premium deadstock fabrics sourced in that same region. The collections are produced in short cycles and come in limited edition quantities – the idea being to actually sell out instead of creating new deadstock – and come out in small weekly drops.
We’ve selected some of our favorite looks from May, so you know what to expect from the coming weeks. See anything you like (except for the beautiful horses)?
Nhu Duong Made a Collection Out of Upcycled Workwear
Have you heard about Swedish designer Nhu Duong's latest project?
Yes, She Is Selling Those Louis Vuitton Jeans!
We're getting ready for the Make it last Flea Market on Saturday, drooling over things that will be on sale.
See You Saturday For the Make it last Fashion Flea x The Naia Initiative
It's time for the tenth edition of the Make it last Fashion Flea, and it'll be a big one.
Vacation Ready with Esprit
Emma tries on her favorite garments from Esprit for the summer - and yes, of course they are sustainable!