May arrived with spring greetings from Firenze. Swedish-Italian fashion brand AVAVAV kindly sent us their new campaign imagery the other day, and looking at it sort of makes you feel like diving, head first, into the new season. Bring on the pastels, plaid and poofy sleeves, we are ready.
What makes this brand special, and you probably already know, is the fact that they make their products locally in Florence using premium deadstock fabrics sourced in that same region. The collections are produced in short cycles and come in limited edition quantities – the idea being to actually sell out instead of creating new deadstock – and come out in small weekly drops.
We’ve selected some of our favorite looks from May, so you know what to expect from the coming weeks. See anything you like (except for the beautiful horses)?
Make it last Market Launches Today at Vestiaire Collective
We are so excited to team up with our friends at Vestiaire Collective, the leading global community for desirable pre-owned fashion, to launch the first ever digital edition of our fashion flea market.
Brand to Watch: Rentrayage
Rentrayage creates beauty and value through rebuilt vintage pieces and dead-stock.
On Our Minds: Beautiful Escape
What we would wear to the beach right now.
Brand to Watch: BODE
Not new, but a must on any brand to watch list. Open the doors to Emily Adams Bode’s textile love letters to the past.