Get to Know Iris Hantverk – A Local Business With a Global Buzz
If you live in Stockholm, you may or may not have heard about Iris Hantverk. The small brush manufacturing company is located just south of the city, and though it’s definitely not a brand to make a lot of noise, their long-lasting popularity can be traced all the way back to the 1870’s. Lately, however, their handmade brushes and home goods have gained new momentum as they’ve surfaced in both Swedish and international interior/lifestyle spheres (The Line is not a bad rep… nor is Arket or Artilleriet) accompanied by contemporary designs by far more talked about brands and artists.
We, of course, totally get the buzz. Not only are their beautiful products crafted using mainly natural materials, but since the very beginning, Iris Hantverk’s brushes have been bound by hand by a small group of visually impaired craftsmen coming from different cultures. Using the same traditional Swedish techniques that have been practised for over a hundred years, they work the woods and bristles with a fine tuned sensitivity that definitely impress, and the result quite speaks for itself.
It’s easy to see why Iris Hantverk’s products appeal to the conscious consumer of today. In a time where aesthetics matter just as much as social and environmental responsibility (it should anyway!) – and where the non-plastic movement has started to engage a much broader audience – they fit right in. So, if you’re looking to support traditional, genuine handicraft while gaining a unique piece of functional, high-quality design that lasts, this is the brand.
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