Tid kvar —

Högsta bud —

Brand to Watch: MODO Eyewear

Posted in Style
by Johanna Andersson on 20 March, 2019

We see more and more eyewear brands making an effort towards a sustainable product range through innovations such as bio-acetate – a material produced from cellulose fibers like wood pulp and cotton – making biodegradability a priority, and reality. There are some great examples of companies that have integrated this type of material in their collections – Ace & Tate, EoE, Oscar Magnuson, Stella McCartney, Crafting Plastics! – steering away from fossil fuels and chemical-filled plastics.

Also on this list of labels that have chosen to invest in progression instead of plastic pollution is MODO Eyewear – a New York brand with offices in Milan and Stockholm, uniting that urban city vibe with Italian craftsmanship and the minimalist aesthetics of Scandinavia. Their ECO eyewear line – sunglasses and opticals – is either Biobased, crafted using 63% renewable non-food oil from castor seeds, or Recycled and thus made with 95% recycled materials.

In an effort to bring their social and environmental responsibility full circle, the contemporary material selection is accompanied by programs like Help a Child See, which has given more than one million children in India their sight back by offering free vision screenings, prescription glasses and corrective treatments; and One Frame – One Tree, where over 2 million trees have been donated and planted – one tree for every frame sold.   

Check out the full MODO collection here and follow here. We especially love the cool and catty MINA sun shape (above)!


No Comments

Related reading

Style — 20 September, 2019

Emma Reveals: This Is How to Create Your Smart Wardrobe

For the past years, our co-founder Emma Elwin put a lot of effort into trying to perfect her wardrobe. She wants it timeless, anxiety-free and made to last.

Style — 19 September, 2019

Get Your Pair Of Sustainable Running Shoes Now

There are more sustainable options than ever - check out these three!

Style — 12 September, 2019

By Malene Birger Made with Care – Here’s How We Wear It

Made With Care is By Malene Birger’s first fully sustainable capsule collection. Make it last's Emma Elwin shows you how to wear it.

Style — 10 September, 2019

BITE Studios Widens Reach via Net-a-Porter

As part of the Net-a-Porter mentorship program The Vanguard, Swedish-British BITE Studios is highlighted as "a small label with great potential in the luxury fashion sector".