We see more and more eyewear brands making an effort towards a sustainable product range through innovations such as bio-acetate – a material produced from cellulose fibers like wood pulp and cotton – making biodegradability a priority, and reality. There are some great examples of companies that have integrated this type of material in their collections – Ace & Tate, EoE, Oscar Magnuson, Stella McCartney, Crafting Plastics! – steering away from fossil fuels and chemical-filled plastics.
Also on this list of labels that have chosen to invest in progression instead of plastic pollution is MODO Eyewear – a New York brand with offices in Milan and Stockholm, uniting that urban city vibe with Italian craftsmanship and the minimalist aesthetics of Scandinavia. Their ECO eyewear line – sunglasses and opticals – is either Biobased, crafted using 63% renewable non-food oil from castor seeds, or Recycled and thus made with 95% recycled materials.
In an effort to bring their social and environmental responsibility full circle, the contemporary material selection is accompanied by programs like Help a Child See, which has given more than one million children in India their sight back by offering free vision screenings, prescription glasses and corrective treatments; and One Frame – One Tree, where over 2 million trees have been donated and planted – one tree for every frame sold.
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Brand to Watch: ASCENO
Obsessed with (organic) linen we are – that's why we can't stay away from Asceno.
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