New Investors to Take the Bite Studios Brand Next-Level
It’s no secret that we are BIG fans of Bite Studios, and see them as a true inspiration. Front running the sustainable fashion bizz with their studio-made collections, they’ve managed to achieve something very few others have even tried at: combining timeless design and craftsmanship with eco-friendly fabrics produced locally with natural, non-harmful dying processes and treatments. (Read our full coverage on the SS19 collection here). And they’re completely uncompromising, which is something we admire greatly.
One of the major headlines on The Business of Fashion the other day, “This Eco-Luxury Label Is Backed by ‘The Patagonia of Jeans’”, covered the recent developments at Bite Studios. As we imagine that scaling up an eco-luxe brand of their caliber must be rather challenging – the collections are probably very expensive and time consuming to produce – they’re taking aid from minority investors to get ahead.
The new backer referred to by BoF is another Swedish label on a sustainability agenda, Nudie Jeans, known and celebrated for offering ethically produced collections made from 100% organic cotton denim, as well as something as unique as a free repair service (why everyone doesn’t have this, we don’t know).
Together with three more investors – Lennart Grebelius, Forsman & Bodenfors’ founder Björn Engström, and Galleri Andersson – Nudie Jeans now hold 30 percent of the Bite Studios company.
The new financial advantage will be used to grow the design team and relaunch Bitestudios.com, aiming to redirect about 25% of sales to the online store in the next couple of years. They’re also working on an exciting project together with the Swedish Fashion Council and Neue (a fashion tech company) which is to launch in June; the end-goal being to make a chip-tracked garment that allows customers to trace the environmental impact of their clothing back through the value chain.
It’s safe to say that we’re excited for what’s ahead. In the meantime – read the full BoF feature here!
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