"That is and always will be my first priority – creating healthy organic products that really work, for everyone."
After working in fashion and beauty editorial in New York, interviewing and testing products from around the globe, Neada Deters found something amiss and her own skin out of whack. She developed an organic range of skincare after simplifying her regime with plant-based ingredients, ‘The more I became familiar with these ingredients, the more I came to understand how powerful the right organic formulations could be’, she explains.
Our skin can tell us so much about our health that it makes sense not to complicate the message. LESSE unravels the jargon with a travel sized serum (that also works as a face oil) masque and cleanser.
Now based in LA, Neada works from personal experience, ‘Every product we create is centered on being uncompromising and essential, and balancing your sebum naturally. We never compromise on ingredients, they are always high quality organic and we source from all over the world. They have to be essential – products that you use every day and elevate the quiet moments, and we love to be thoughtful in creating unisex and multi-use products.’
The LESSE approach to listing ingredients is really helpful, was clarity important to you?
There are so many terms thrown around in the beauty industry, with little explanation of what that label actually means. I can’t tell you how many manufacturers I have talked to, that said I needed to compromise and settle for natural instead of organic – or substitute what I know is an incredibly powerful organic ingredient for a lower quality organic diluent. They also tell me our prices are crazy for the quality of ingredients, but I don’t want LESSE to be another exorbitantly expensive skincare line that’s completely out of reach for everyone. We price as affordably as we can, without compromising on the quality organic ingredients that we use.
That is and always will be my first priority – creating healthy organic products that really work, for everyone.
Tell us more about some of those primary ingredients.
We think about what might make someone wary of a particular product and source organic ingredients to alleviate that skepticism. Often people with oily skin or rosacea are afraid to apply any kind of oil to their skin, but our serum was formulated with that in mind. The low quantity bergamot peel oil helps to stabilize an over-productive sebum which causes oily skin (like mine!) and the primary ingredients are seaweed, turmeric and calendula – all powerfully anti-inflammatory and key for those with rosacea or redness.
In our masque and cleanser, we have a new ingredient that’s rare within the beauty industry – flame tree. It’s an incredible bioactive, transforming skin on a cellular level similar to the effect a probiotic has on a microbiome. We source this from a small supplier in south eastern Australia, just outside of Sydney. It’s actually the area where my parents grew up, which is a beautiful coincidence.
We source from small and mid-sized suppliers from all around the world and are careful about order quantities to ensure there’s no waste. It’s a goal of mine to build up these partnerships long-term and begin to invest in these suppliers themselves to increase efficiency without compromising on quality, through more updated practices and with more updated harvesting tools and analytical support – something I hope to do over the next few years.
Could you share some of your own rituals?
I recently began journaling every morning, which is ten minutes of free creative flow as soon as I wake up. Running a small but growing company can be overwhelming and I know LESSE benefits when I’m my most creative self, so I take time to be away from my phone and email while I journal, drink my coffee, catch up with my husband.
As far as beauty, I’m devoted to our products and use our cleanser and serum morning and night. I use our masque twice a week, and after long flights. It’s incredibly hydrating and detoxifying. I also use an ice cube, chilled jade roller or gua shua tools to depuff and increase circulation in the morning.
Taking time for yourself, to reconnect physically and mentally is so important. These small rituals we have for ourselves each day equate to so much more in the long run – and life is a marathon, not a sprint. I’m trying to live by that philosophy more each day.
What can we expect next?
We have a special collaboration launching in March, which I am so excited about. It’s with someone I am so inspired by and I love the process of creating. Our next essential, core beauty product will be launching in late summer or early spring. It’s something that is truly essential but so simple, it really gets to the core of what LESSE is and I know I’ll be using this product every day. Stay tuned!
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