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When we talked to Veja co-founder Sébastien Kopp in November last year, he sure managed to keep quiet about the exciting new innovation the brand was soon to reveal (though we bet he was bursting to say it!). For the SS19 collection – in stores now – Veja introduces the new sneaker model Campo, made from ‘corn waste’ based material C.W.L.

For the SS19 collection – in stores now – Veja introduces new sneaker model Campo, made from the ‘corn waste’ based material C.W.L. Already offering a range of vegan shoes made from eco-conscious materials like organic cotton, vegan suede and nubuck, recycled jute, and recycled polyester, we think this new leather imitation has the potential to challenge not only them, but the signature real-leather styles in the collection as well. Maybe this is the long term goal.  

The Campo sneaker is the result of a 5-year project with the purpose of researching and developing an ecological substitute for real leather. What they finally found was this bio-sourced material developed by an Italian company, made from a waxed cotton canvas consisting of 50% corn waste from the food industry, making it a 63% biodegradable fabric.

Not having seen it up close ourselves, we have no choice but to trust Veja when they say that the look and feel of this new material is actually comparable to real leather. If that’s true, this might be the start of something truly game-changing and revolutionary. Can’t wait to find out. 

 

Check out and order the new Campo sneakers here.


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