Vintage Gems and International Brand Classics with Modern-day Outlet Afound
Emma Elwin teams up with modern-day outlet Afound to share her best style advice–and guides to some of the prettiest things available at the marketplace selling carefully selected, discounted fashion and lifestyle products.
Have you discovered Afound yet? As one of the H&M Group’s latest concepts, Afound is an innovative marketplace–a modern-day outlet sweeping the world for gems and selling them at discount prices, both in physical stores and online. Afound currently operates in Sweden but hopes to expand internationally soon (follow Afound on Instagram and Facebook to be first in line to know).
I obviously love the idea of offering season-less, curated, timeless fashion, and prolonging the lifetime of clothes from previous seasons (who cares about the season?). I also love that Afound offers unique vintage accessories from timeless brands alongside new things. So when Afound asked me to share my best tips for a sustainable wardrobe I was excited.
If you’re curious to know about my very best wardrobe staples and how I reason when building a wardrobe to last, click here. I’ve also selected and styled some of my favorite items available at Afound right now – exclusive vintage pieces as well as timeless classics from some major international brands – check it out!
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Brand to Watch: Helmstedt
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Brand to Watch: ASCENO
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