Thank you dear friends at Copenhagen concept store Yume – our new go-to destination for sustainable designs – for introducing us to Belgian creator Laurence Leenaert and her (sort of) eponymous brand LRNCE, which she launched in 2013. Focusing on hand made interior decor and accessories, the Marrakesh-based label has placed its production with craftsmen in North Africa, creating unique design pieces inspired by the cults and rituals of African tribes.

In a recent co-lab with Yume, Leenaert presented a couple of the brand’s classic interior styles to what we can only assume an eager Danish (and Scandinavian) audience. The hand made and hand painted terracotta clay-based ceramics and hand embroidered pillows made from hand woven cotton and wool are things that you’d also find in LRNCE permanent collection. That, and various interior objects, like embroidered wall pieces and hand knotted wool rugs, together with leather sandals and other artful wearables.

We’re fully obsessed with the colors and contemporary aesthetics that are significant for LRNCE’s work, and love the obvious visual connection to the place where it was created. It’s a beautiful clash of references that make a magical whole.

Explore the collection here and follow LRNCE here. If in Marrakech, swing by the store on 59, Sidi Ghanem. And P.S. Isn’t their imagery amazing too?