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Brant to Watch: Liass

Posted in Style
by Johanna Andersson on 20 December, 2018

Finding perfect underwear is hard. Naturally, preferences differ, but I think we can all agree that it takes its time, testing and research. If you haven’t found a brand that caters to your specific needs, the search is non-stop and endless, and the feeling incredibly unsatisfactory.
I myself am one for clean, minimalist underwear designs that are super soft and comfortable – pieces that stay in place, shut up, and do their job every single day and over multiple washes. And though I’ve stuck to my black lacy Hanky Panky’s for years, I feel it’s time to branch out with another-level eco-conscious lingerie.

This of course brings me to New York-based underwear label Liass (thanks @emelieivansson for tipping us off on Insta). Even though I haven’t yet had the privilege of trying it out, I do see enormous potential. Their pieces are simply yet beautifully cut, have no padding or other weird detailing, and all come in black. I think this is part of the genius, as I find it best to keep all my undies in one color so I can wash everything at once, and in that way save water, washing detergent and energy.

The six-piece collection is made eco-consciously and locally by a women-owned factory in New York using fabrics sourced from like-minded US-suppliers. The main quality is a recycled polyester/spandex made from old PET bottles, which is lined with a soy/organic cotton fabric. [Note: The plant-based, biodegradable soy fabric is made from hulls of soybeans, and the fibers are derived from food production waste. Soy is known for great absorption and anti-bacterial properties.] Liass also send their products with minimal packaging made from recycled paper – no plastic – and this, I think, earns them their final gold star.

Check out Liass here and follow here.


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