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Brand to Watch: Louis Abel

Posted in Style
by Johanna Andersson on 12 December, 2018

Even though we have a tendency to favor female designers and entrepreneurs at Make it last, we’re happy to make an exception for Borås-based jeweler Jimmy Loutfi. With one foot still in the Mechanical Engineer business, Loutfi ventured into the world of jewelry by launching his own label, Louis Abel, in the early fall of 2017. One year in – and still on his old day job – the brand’s fan base has grown to include not only our own Emma Elwin, but Hollywood celebs like actresses Margot Robbie.

Now, the Swede’s approach to designing is of course very technical – given his background in engineering – and does include 3D-printing, but inspirations go way beyond the industrial. The brand’s latest collection is called ‘Mother Earth’, and references five natural wonders from around the world. The Abluvio Earring (a clear favorite) takes its inspiration from the organic shapes of Antelope Canyon in North Arizona (both seen above), and other pieces are based on a Japanese maple tree, the Cork coastline, cumulus clouds, and the Arenal Mountain.  

The base line of Louis Abel, however, is a range of unisex pieces – rings and bangles – which are more simple and straightforward than the newer designs, and does somewhat resemble the early works of All Blues. The entire collection is made by hand in Stockholm, Sweden, from 18k gold and recycled 925 sterling silver with the occasional gold plating. Care instructions come with every individual piece; the intention being to give them the longest life possible, which is something we truly wish for the brand itself as well. 

Visit Louis Abel here and follow here.


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