Emma Pardos would like to surprise you. Whether that be with the introduction of a new label, or an idea for layering with something you already own, perhaps with the sheen of her Emma Pardos socks. Mostly, she’d like you to be comfortable.
Inside you’ll discover hats by Clyde, messy silks from Baserange and presentations with artists like Lilian Martinez. For her, sustainability is almost a way of life, ‘I believe it should be a premise for any project and an obligation for both those who design and those who consume.’ We got to know Emma a little better.
On beginnings and the Emma Pardos store…
‘The store is located in a beautiful neighborhood called Gracia. It’s a family neighborhood full of locals, it’s very easy to get around and there’s a lot of small businesses here.
I was born and raised in Barcelona and when you live for so many years in one place you constantly think about what you would like to be able to find in that place. I decided to open a space with non-local products for local people, although I have a lot of non-local customers and local products too.
I designed a store that preserves the space itself, without losing the very essence of the building which dates back to 1842. I left part of the stone and bricks exposed and discovered the beautiful color palette on the walls underneath the coats of paint, while also integrating a range of grays, cement, metal and fluorescent lighting into the space, giving it a more industrial look.’
On her brand, other brands and a shared philosophy…
‘In general, I work with brands whose style and design I love and who have a similar philosophy to mine. Independent brands that are conscious one way or another of how and where they produce, for example. But I also like to work with experimental projects, new projects and projects linked to art. I lose my head over color ranges, textures, silks, natural fabrics and knits.
Those same interests are the ones that have always been the basis for my own projects. As a brand I have always participated in the whole production process; I made bags for ten years and always complimented them with other types of accessories. I designed, chose the colors and textures, and cut and sewed almost every one of the bags I sold. I also respect a lot and love traditional techniques, you have to help preserve them.
The socks follow the same guidelines that I’ve always followed – a product made locally with love. I’m trying to uphold the same production guidelines in which I believe.’
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