We ask ourselves: Can there be sustainable brands, when sustainable would be to not produce fashion at all. But if there are, they’re definitely few and hard to find. What there is, however, is multiple young brands on a sustainable agenda with lots of good intentions.
Most understand the concept of responsibility and importance of being conscious of people and planet – this is simply a minimum requirement today. However, as we can’t always know what is talk and what is action, we can at least encourage the good intention and hope it will grow into a full and long-term commitment that will actually make a difference.
Stockholm-based fashion brand Kerber was founded by Marielle Kerber in 2012, but we didn’t discover them until just recently. Not knowing them all that well, we suspect they’re still in the beginning of their sustainable journey (as are we all!), but with lots of potential to extend their sustainable efforts beyond where they’re at today. Calling themselves a value-based company, they’re making a point out of promoting quality, craftsmanship, and care for people and environment throughout their business.
It was when volunteering in Vietnam that Marielle started forming the now long-time partnership with a group of local tailors in Hoi An that is still producing the brand’s collections today. The purpose of the collaboration being, in Kerber’s words, “to provide a secure and sustainable form of employment that will also strengthen the local community through lasting business relations and charity efforts”. Also opting for timeless designs and qualitative fabrics, many of this season’s garments are made from pure fibers like silk and Merino wool. Maybe the next step is to phase out the virgin polyester and non-organic cotton all together?
Brand to Watch is our regular dispatch of standout labels merging ethics with aesthetics.
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