Something about the setup of Danish womenswear label By Signe seems idyllic, in a way. This is not something we’re used to seeing in the big, ugly and at times straight-out scary fashion business. When talking about the second most polluting industry in the world, such words are rarely uttered, if ever. So, discovering brands that value sustainability, ethical security, healthy and safe working environments, handcraft and organic fabrics – while also running small-scale in-house productions with lots of love and laughter – no doubt warms our cold fashion hears. It’s a rare feeling.
The woman who has created this unusual fashion context is the brand’s founding designer Signe Rødbro, who launched the namesake label in late 2015. She’s a law school dropout who went on to study tailoring and design, and after some time abroad returned home to set up shop in Copenhagen, Denmark. Having gathered both design and production under one roof, employing a team of what she herself describes as “the sweetest and most wonderful girls”, Rødbro remains in full control of the entire process, keeping a hands-on approach to fashion. With no restrictions, there is freedom.
The collections – which the designer describes as personal and contemporary – spring from her own feelings and experiences. They’re based on values of honesty and sustainability, and made without compromise but with lots of soul. Rødbro also likes to emphasize the importance of comfort, which goes hand in hand with the decision to work with soft, natural fibers like organic GOTS certified cotton and OEKOTEX 100 bamboo.
The result is great everyday pieces that will make you feel good, confident and unhindered – free to be and do whatever you desire. Now, who doesn’t want that?
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