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Can there be fur that is actually animal-friendly while not being “faux” and hence made from polyester? The answer is yes, and Swedish fashion brand House of Dagmar has been making beautiful coats and jackets from it for years. Here’s how it’s done.

House of Dagmar is widely known for their outstanding knitwear, and though they’ve had the health of people, planet and animals in mind from the start, it’s only in more recent years that they’ve started communicating their commitment towards sustainability.
Except for the organic cotton and vegetable tanned leather that is commonly found in their collections, we’d also like to recognize another ethically and environmentally conscious material, which goes by the name of “animal-friendly fur”. We asked Sofia Wallenstam, one of the brand’s three founding sisters, to give us some insight to this clever invention.  

It’s been quite a few years since you launched the first “animal-friendly furs”. Tell us about how you came up with the idea and put it into action.

– Since we started the brand, sustainability has been one of our core values. We always search for ways of making the production process better for the animals, people or planet in some way, so when we found a way of producing ”animal-friendly fur”, it was natural for us to choose that.

How does this method work, and how would you describe the process of sourcing and making the coats and jackets in the collection?

– The process is the same as when you are making a knitted wool garment. The fur is shaved off the animal and sewn on to a cotton fabric – the same process as when you make a wig or a teddy bear. By using this process we are gentle on the environment, as the material is biodegradable and the animals are not harmed in the process. What is also positive is that you get the same warm effect as you would from a conventional fur, which is something you wouldn’t get from a faux fur that is usually made from polyester.

Why is “animal-friendly fur” better from an environmental perspective?

– It’s a friendlier process for the environment compared to making for example faux fur, which is made from polyester. An ”animal-friendly fur” can have a really long life in your wardrobe, since a wool garment keeps its quality and shape for a long time.

Do you think we will see more animal-friendly products in your future collections?

– Definitely. We have quite recently started working more on how to improve our overall footprint, and will incorporate even more sustainable products going forward.

 

Visit House of Dagmar here and follow them here.


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