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Filippa K launched their first collection back in the fall of 1993, and inspired by this iconic time in the brand’s history and in fashion, they’ve created a classic yet contemporary capsule of nine must-have denim pieces. In stores today.

25 years in, Swedish fashion label Filippa K – industry pioneers on women’s everyday wear and sustainability – is taking things back to the roots. Finding momentum in the trending ‘90s aesthetics that’s part of the brand’s DNA, Filippa K has chosen to celebrate their anniversary by launching a small denim capsule under the name FK Jeans. The women’s side of the line is made up by nine different denim styles in two denim blue nuances and is crafted from an organic cotton quality – with a stretch; keeping true to the original idea that first helped forge their success. Stretchy jeans. It sounds like a no-brainer today, but can you imagine your wardrobe without them? How would we move, or even breathe?

In the words of brand founder and creative director Filippa Knutsson: “What I can add to the world of jeans is a feminine perspective; the denim industry is driven mainly by men. I wanted to make jeans that are friendly to women, and the collection is a representation of why we started Filippa K in the beginning: the philosophy of simplifying people’s everyday lives by making the choice of ‘how to dress’ or ‘what to wear’ less complicated.”

The FK Jeans collection can be found in selected stores and online from October 31.


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