How Evgenia Fedoseeva’s Worldwide Modeling Trips Turned Into a Wild Vintage Hunt
Russian model Evgenia Fedoseeva – known by and adored for her signature bushy eyebrows and perfect above-the-shoulder haircut – is multitasking as a vintage buyer on her modeling trips around the world, putting her finds towards Instagram shop Sentaku.
Earlier this year, Evgenia Fedoseeva and her husband, graphic designer Igor Pokrovski, launched Instagram vintage shop Sentaku (meaning ‘choice’ or ‘selection’ in Japanese), and they’ve already got a world spread clientele. As the small operation is run just between the two of them – demanding lots of time for both visual and administrational work from their already busy schedules – we’d say it’s lucky the duo is also the perfect two-man photo team; it sure must make things easier. Their inspirational feed is made up by a curated mix of hand picked second hand and vintage pieces with an emphasis on wearable men’s and women’s clothing from the later part of the 1900s, photographed on and by the couple. We’re totally loving their vibe.
Evgenia, how are you, and what are you up to right now?
– All good, thank you! Trying to balance modeling, business and private life while traveling around the globe.
We love your Instagram vintage shop Sentaku! What is the story behind it?
– The story is quite simple: I’ve been traveling around the world for past eight years, living and working in many different places and cultures. I was always interested in buying something authentic as a memory from the places I visited, so I started exploring vintage shops all over the world – not only for fashion, but furniture, books and decor as well. However, living a gipsy life, I was mostly buying vintage clothing.
– There are thousands of great vintage clothing shops in Paris, Amsterdam, Florence, Berlin and so on, but the best I’ve ever visited were in Tokyo. I was absolutely amazed by the way they treat thrift and vintage clothes, and how they actually give them a new life by fixing and cleaning them up, respecting this whole vintage culture as a heritage.
– Then, when I had met my husband Igor who is a graphic designer and we were living in Italy for a period of four years, we discovered that we shared a fondness for vintage designs, and suddenly found ourselves collecting vintage stuff from small village flea markets all over Italy. That’s when we started dreaming of having a proper vintage shop together.
“Working in the fashion industry, I’ve realized that my love and respect for second hand not only has to do with its uniqueness, but also relates to the fact that it’s a more environmentally friendly and ethical way of consuming everyday fashion.”
How do you create your image content (which is great, by the way)?
– The image content was my main focus starting out, as vintage and thrift fashion is underestimated mostly because of the way these shops and clothes are presented. Luckily, I already had myself as a model, and Igor as a person with great visual taste and a good camera. Together we are trying to improve our skills and image content with every new item.
How do you source and select the pieces for the shop?
– I’m still working a lot as a model, traveling most of the time, so I have a chance to visit some great vintage spots all over Europe. It’s very important for me to see and touch the items, check the material, see that it’s not made in China, and that there’s no serious damages. This is why we never source online, but only offer hand picked items.
What type of fashion do you currently favor, and are there any specific items that you’re always on the hunt for?
– I would say my fashion philosophy is ‘keep it simple, but classy’. I actually really love men’s clothes combined with some feminine classics. That’s why for Sentaku, we are always looking for oversized men’s jackets, and combine them with classy high waist jeans that fit a woman’s beautiful curves perfectly. The main things I’m always on the hunt for is quality and style.
Why do you love second hand fashion, and what kind of things do you collect for your own wardrobe?
– Day by day, we are trying to live more sustainably in our family. Working in the fashion industry, I’ve realized that my love and respect for second hand not only has to do with its uniqueness, but also relates to the fact that it’s a more environmentally friendly and ethical way of consuming everyday fashion, especially compared to what the mass-market brands are offering us today.
– I still have some clothes that my mom wore when she was my age, and it’s pretty great to be able to wear some classy white jeans from early ‘80s and a nude trench coat, and to think that your mom was hanging out wearing them back in her days. Maybe my daughter will one day be able to wear them too, and appreciate their quality and uniqueness.
What’s up next for you and Sentaku?
– Right now, we’re working on a better and faster way to ship worldwide, and a proper website. We are already shipping a lot to USA, Russia, Australia, Japan, Korea, Hong Kong and, of course, all over Europe and the UK. Next step is a vintage and authentic handmade decor items and furniture project, but that’s another story.
Editor’s Pick: Denim for Days
We're always opting for denim that's responsibly made from organic or deadstock fabrics. Here are some such pieces we hope you will like.
Remake’s Atelier Made Pieces Enable a Better Future for All
We talk to Remake – a redesign brand by Stockholms Stadsmission working for social and environmental change.
Garnet in Residence at Gentlewench
Garnet, a new platform for makers transforming the traditional, collaborates with Gentlewench in East London.
Everything You Need to Know About Silk Told By Natalija Bouropoulos
We've asked the founding designer of silk wear brand Natalija all our questions about the luxury fiber and how to make it last.