A Curated Mix of Old and New Is the Magic of Studio Travel
It’s certainly ‘all about the mix’, and Copenhagen-based store Studio Travel has managed to – in a mindful way – curate an effortless blend of Italian vintage, independent brands, and an in-house collection made from leftover and vintage fabrics.
Like pilgrims in black, we’re feeling a strong pull towards our neighbor capital in the south, which is currently proving itself superior (read cooler) in everything from fashion to food and design. Yes, we want to journey to Copenhagen, if not only to browse their perfectly curated stores for a new look and life in color.
One of the temptations calling upon us to make the 5 hour cross country train trip from Stockholm C to Copenhagen H is Studio Travel. Originally a men’s and women’s vintage clothing boutique founded by Italian native Daniela Luciani, that since its opening in 2014 has branched out to include not only pre-owned pieces from Italy, but a selection of small, independent brands – like Baserange, Mirit Weinstock and About Arianne – and a sustainable in-house collection developed by recently recruited designer Amanda Karijord.
Upon getting the chance for a virtual sit-down with Daniela and Amanda, we asked them to tell us a bit more about the concept for Studio Travel. ‘Studio’, they say, alludes to the physical space on Blågårdsgade 14, which is also used for things like events, art exhibitions and workshops – the intention being to make it the center of their creative community. ‘Travel’, being the second pillar on which the business is built, has to do with the trips they are dedicating to the sourcing of new and vintage pieces and fabrics for their store and collection.
Many of these travels go to Italy – a given destination considering Daniela’s Italian upbringing, but that’s not the only reason to go south: “Italy has always been well known for exceptional quality”, the duo explains, “and our favorite brands are Aspesi, Marni, Prada, Max Mara and Missoni.”
Daniela also tells us that though destinations often vary, her favorite trip was one to Palermo, Sicily: “I stayed at some friends’ studio for a month, and used a lot of the time to do visual research, walk around, and shop for the store.” Sometimes she will go to France too, which is why you’ll find some great pieces from brands like Chanel, Hermès and Givenchy thrown into the mix.
As pre-owned fashion is the most eco-friendly option, do you consider sustainability when making your in-house collection as well?
– Yes, absolutely. We only select ‘Scampoli fabric’ [leftover fabric] or vintage fabrics that we find in old fabric shops wherever we travel. You will not find us at Première Vision [a world trade fair for apparel fabrics], as there are plenty of beautiful pre-existing fabrics out there.
What can you tell us about in-house collection N.3, and the process of making it?
– Collection N.3 came about after a trip to Rome where we found embroidered silk from the ‘50s and beautiful vintage flower embroidery patches in a very old fabric shop. The fabrics were originally made for curtains, but we decided to do pants and dresses out of them. Then we also had some beautiful flower bands from Bangladesh that we stitched on some old Levi’s pants, and it all made sense together. That’s kind of how we do it. We first collect and look for beautiful fabrics, and then create themes or a certain mood. This time it ended up being ‘vintage flowers’.
What’s up next for Studio Travel?
– We want to continue to make in-house collections and focus more on buying. We will continue to source and curate vintage items but also focus more on the fabric sourcing and developing of durable styles. We only launch small limited editions, and the styles we’ve created will continue, just in new fabrics or editions. We also dream about having ‘traveling pop-up shops’ around Europe.
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