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Brand to Watch: By Far

Posted in Style
by Johanna Andersson on 12 September, 2018

By Far is no doubt one of the most interesting brands to watch at the moment, and just about everyone seems to think so – their fan base of celebrities, stylists, fashion editors and influencers is quite impressive; so is their Instagram following of 127k. The Bulgarian footwear label was founded in 2016 by twins Valentina Gyosheva and Sabina Bezuhanova, together with lifelong friend Denitsa Bumbarova who is also the brand’s creative director. Instinctively, the trio found a gap in the market for contemporary, high-quality shoes with just the right amount of bold yet understated ‘90s elegance. Now the look is copied everywhere.

Producing locally, all By Far shoes are handmade by artisans in a small, family-owned factory in Bulgaria. Starting out, the entire line was crafted from premium Italian deadstock leathers – today it’s about a third – and for fall 2018, the brand is introducing new, exclusive leather qualities from the same luxury tannery that caters to Céline, as well as silk from world-leading silk factory Tessitura Attilio Imperiali close to Lake Como in Italy. We do also hear they’re planning for some more vegan options to launch next year (fingers crossed!).

Speaking of this fall: Inspired by the strong looks coming out of ‘90s hit shows like Friends and Sex and the City, By Far is expanding their collection this season by introducing minimal handbags with the primary purpose of being fun and joyful, opposed to plain practical. The launch includes a lovely leather baguette – inspired by the Fendi cult bag – which they have, fittingly, named ‘The Rachel’. Captured together with other newcomers by young talent Hugo Comte for the brand’s fall lookbook, it’s definitely taking the their visual expression to the next level, and we’re excited to see where they’ll go next.

Shop By Far here and follow them here!


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