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Emma Elwin

Notes from a Swedish stylist


Cradle to Cradle Gold Certified Collection

Posted in Style
by Emma Elwin on 6 September, 2018

I’m a big fan of perfect basics, and to me, Wolford has signified luxurious skin-wear for as long as I can remember. Always figure-embracing, always in high quality, but with a much wider range of products than the original pure silk and rayon leggings (the core products when the brand launched in 1950).
I love the brand’s innovative knits in leggings, but also in bodies, bras and tops.

When Wolford announced their plans to make circular lingerie and hosiery, I was excited. In the Cradle to Cradle Gold Certified Collection that is about to premiere, Wolford takes their sustainability ambitions to a new level, going from a linear to a circular economy. The brand has been rethinking their entire production process for over four years. The result is a line of products with the same wearing comfort and durability as all Wolford products, but also a Cradle to Cradle approach – with smart ingredients like Lenzing Modal® (cellulose fiber), ROICA™ (modified oil fiber) and Infinito® (modified oil fiber). All these ingredients can be broken down and used again as nutrients for the planet such as humus and biogas.

The loop looks like this: We wear and care for the Cradle to Cradle products, and when their wearing life cycle naturally comes to an end, Wolford collects the products (you will also get a 10 percent discount on your next purchase when you return your Cradle to Cradle products to any of Wolford’s own stores) and make sure they end up in an industrial composting stations. In this process, smart ingredients are returned to the cycle as natural resources.
In this way, the products are part of an infinite cycle and don’t create any waste. Instead of taking new materials, the brand borrows them for the lifetime of the products.

The first products in the Wolford Cradle to Cradle Gold Certified Collection are launched on 15 September: a pair of leggings and a pullover. In February next year, they will be joined by a shirt and a top.

#WolfordBeyondNextSeason #WolfordTribe

In collaboration with Wolford


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