Tid kvar —

Högsta bud —

The cyclic ways of fashion never cease to surprise, making you consider things you never, ever thought you would – like wearing a scrunchie.

Just when you think a door is closed for good, it’s suddenly wide open and screaming at you to enter. I should know, as I am in writing moment wearing a toe ring on my left foot and a silver link around my right ankle – never thought I’d see the day, again. Things change, and they come back. No exception to this rule, not even when it comes to the notorious scrunchie.

The fabricy hair band may be innocent enough, but it definitely do part the population in two: the ones who would, and the once who would never. I used to belong to the latter group, calling this mega trend of the ‘80s and ‘90s stone dead and resting in a grave together with fingerless gloves, leg warmers and perms.
Even when a major influencer like Balenciaga released their version of a scrunchie in the 2018 resort collection – which retailed at $195 a pop (seriously though?!) – I still wasn’t convinced. Well ok, that one was all leather and bright colors, so an obvious no-go in my world, but then something else happened; then came the luxe silk scrunchie made (by hand) by brands we love and admire, like Sophie Buhai. So I thought to myself, quietly: “What’s so bad about a scrunchie anyway?”. I may not yet love it 120 dollars much, but I’m definitely starting to warm up to the idea of going against my never-follow-trends policy and try it on.

If Buhai’s elegant version is out of budget, you should check out the Silk Hair Tie from Stockholm-based brand Mehrotra that’s crafted from fabric waste, and you’ll definitively find about a million scrunchies (even ones made from recycled materials) on Etsy. And if you’re even the slightest skilled with needle and thread, you could easily make one yourself from something like an old scarf or any shiny fabric you have at home. The time for the luxe scrunchie is now, and the only question is: Are you ready to reenter that door?  


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