Current Obsession: Instagram Vintage Shop Esme’s Drawer Too
Offering hand-selected vintage and second hand fashion, Esme’s Drawer Too has attracted some well-deserved attention by fashion media, such as Vogue, thanks to its inspirational feed. We have joined their growing fanbase.
We have previously talked about the fact that Instagram is taking over as the new hot online marketplace for vintage and second hand fashion. ‘Insta stores’, which are super easily managed with just quick DM to seal the deal, are multiplying and picking up substantial following, some of our current favorites being: Na Nin Vintage, Les Fleurs Studio, Sentaku and CBN Vintage.
Esme’s Drawer Too is one of our most recent discoveries. Run as a full-time business by founder Gillian Brown, the carefully curated feed with its stand-out imagery features feminine pieces in soft colorways. We spot lots of silks, some lace, some ruffles, linen and light chiffons – unique items with a vintage look fit for a contemporary context. No doubt this way of shopping beats any real-life vintage store, which is often overstocked and has that inevitable ‘old people smell’ that could make the uninitiated turn at the door.
Brown told Vogue.com earlier this summer: ‘This platform helps people just starting out in the fashion industry earn a viable income, and you can do what you love without having to depend on other resources.’ And we love seeing these young, talented and independent women doing it right. No doubt it’s the girls owning this media channel, showcasing their creativity, earning following and in this way getting their careers going. We’re loving every minute of following the empowerment of the female entrepreneurs coming out of this digital age – making the world more beautiful, and sustainable, as they go.
Follow Esme’s Drawer Too here!
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