Tid kvar —

Högsta bud —

This week, Arket launched a set of three new care and cleaning products, all made locally here in Sweden with renewable, organic and biodegradable ingredients. This does excite us.

It’s nice to see things made better, even or especially within a highly commercial context. It sends a good message, at least, that sustainability is a priority and something for the masses to desire (which is true, of coarse). In a world where very few things are perfect – if there can ever be such a thing as perfect in mass consumption – and sustainability is a luxury some may not be able to fully afford (yes, you may also argue that the world cannot afford not to consume sustainably), everything made “better” while still being affordable must surely count as a step in the right direction. Ok yes, these things may still be more expensive than what we’re used to paying for its non-sustainable equivalent, but by simply consuming less, we might be able to get a piece of this “new luxury” that we who are pro sustainability hope to be able to call “conventional” in a not too distant future.
So, when a high street brand with good taste, like Arket (that we’ve come to appreciate for things like organic cotton shirts and Econyl swimwear), launches a better option to regular cleaning and care products with renewable, organic and biodegradable ingredients, we’ll say it’s a good thing. It does send a message, and that excites us. It’s a bit of everyday luxury, offered at affordable pricing; still more expensive than at your local supermarket, but much nicer. Now we only hope these products does actually deliver. If you try them out, let us know what you think!

Check out the products here: Dishwashing Liquid, Cleaning Soap, Wool and Silk Wash.


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