Infatuated with the minimalist yet playful aesthetics of L.A.-based jewelry brand Young Frankk, we asked its founding designer Christine Young to share some inside info.
Tell us a bit about yourself – who is behind Young Frankk?
– My name is Christine and I’m the designer and founder of Young Frankk. I’m originally from Richmond, Virginia, but currently living in Los Angeles with my husband near the beach. My background is in art with a BFA from Parsons School of Design in NYC. I’m first generation Korean-American, and I love clouds and watching scary movies.
What is the story behind the brand?
– My art background is in drawing and painting but after college I wanted to teach myself a new craft, and that’s when I became interested in jewelry design. I fell in love with it and began teaching myself different jewelry techniques with the help of the amazing internet and a lot of trial and error. With Young Frankk, we strive to create an ever-evolving collection of simple and modern jewelry that the wearer will continuously reach for to feel happy and confident.
What materials do you work with, and how do you source them?
– We work mostly with plated recycled brass or recycled sterling silver and source most of our materials and supplies through our online jewelry suppliers.
Would you care to share your design and production process?
– The process always starts off with a compilation of inspiration for the new collection; whether it’s a drawing, sculpture or interior design, it all serves as a starting point. I think about the overall vibe, who I want the wearer to be and how I want the pieces to compliment the person. I start sketching and creating samples, which is the part where I really get to play, experiment and have fun. Once the samples are made, we choose our favorite pieces to move forward into production, which is made by us in our studio or by our manufacturers that we recently started working with here in L.A..
Tell us about your commitment towards sustainability – how is it visible within the brand?
– Sustainability is not only very important to the business but in my personal life as well. I believe it’s important to do our part, no matter how small the action. In the studio, we recycle all unused or discarded materials, especially the metals. We also recently switched to plastic free packaging and whenever possible, we try to make a point of using US produced or recycled materials in our collection to minimize our environmental impact.
What can you tell us about your current collection?
– Our current collection is a mix of statement and understated pieces that highlight simplicity and refinement. I designed this collection so that you can throw on any piece to brighten up an outfit effortlessly without even thinking about it. My fave pieces from the collection are the Square Chain, Hoop Earrings and the Wave Ring.
What’s up next for Young Frankk?
– We are getting ready to release some new designs very soon that I’m very excited about! They will be the first of our ongoing new releases as we are not doing seasonal collections anymore. We are so excited about this, because this will allow us to release pieces that we love more frequently, and to give us the flexibility to play and experiment with new designs. Please stay tuned!
Brand to Watch is our regular dispatch of standout labels merging ethics with aesthetics.
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