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Brand to Watch: Ciao Lucia!

Posted in Style
by Johanna Andersson on 8 August, 2018

Has the Italian fever hit us harder than usual this summer? With the Instagram feed overflowing with vacay pics coming from the Amalfi Coast, Tuscany and Puglia, blended with some stills from old Italian movies and this year’s favorite, Call Me By Your Name, it’s impossible not to indulge in some Italian dreaming.
It’s from these beautiful sceneries designer Lucy Akin draws inspiration for new label Ciao Lucia!. 
She may be known to locals and frequent L.A.-goers as the owner of ultra-hip boutique Shop Super Street located on La Brea Avenue. Humbly calling themselves ‘the best store in Los Angeles’, it displays designs by favorites like Maryam Nassir Zadeh and Araks, hanging next to the vacation-appropriate pieces of Akin’s own making.
Launching in June last year, Ciao Lucia! offers a limited collection of vintage inspired resort wear for ‘the girl on eternal vacation’, made locally in Los Angeles, California. It’s all light, feminine pieces that you’d want to wear at the beach or by the pool on a hot summer day, for lengthy lunches in the shade on a seaview terrace, and for even longer dinners of pasta and wine with friends. It’s the riviera lifestyle captured in slinky slip dresses, high-waisted bikini bottoms and Victorian style blouses crafted from elegant silk voiles, washed cottons, gauze, and soft silks. The look comes together with the truly perfect ‘90s-inspired sandals, made in collaboration with Bulgarian shoe brand By Far. (We’d also love to throw a simple toe ring into the equation. It only seems appropriate, don’t you think?).
Shooting their first lookbook in Acapulco, Mexico, with pieces casually hung on our Instagram crush du jour, Venezuela-born, L.A.-based model and creative director Eliana Gil Rodriguez, could not have made for a better start – it’s the exact look we wish we were sporting this summer, and beyond. It’s got that nostalgic vibe that Akin’s been obsessing over ever since she was little and Italian graphic design was her passion, collecting things like vintage postcards from Italy and dreaming away in front of her favorite movie, The Talented Mr. Ripley. It was later, when studying in Rome, that she got the nickname Lucia, which now adorns the neck tags of her cool-girl clothing line. Circle’s closed; the Italian dream lives on.

Visit Ciao Lucia! here and follow @ciao__lucia!

 

 

Brand to Watch is our regular dispatch of standout labels merging ethics with aesthetics.


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