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When it comes to beauty, we do have a soft spot for good packaging (as you might have figured out by now). This is how we got into American beauty and skin care brand Herbivore Botanicals.

Herbivore Botanicals was founded by married couple Julia Wills and Alexander Kummerow out of their Seattle kitchen in 2011, and as with most brands nowadays, we discovered them on Instagram. We know that judging by looks is sort of superficial, and a tad unfair, but the concept of merging ethics with aesthetics is what we’re all about, after all, so we’re sure you’ll forgive us. Now, as it was an immediate go on looks—which are clean and minimalist, just the way we like it—we quickly went on to discover what was inside these photogenic bottles. Needless to say: we were pleased with what we found.  

Natural and certified organic ingredients—most of them ethically sourced within the United States—like plant-based food-grade cold-pressed oils, steam distilled therapeutic-grade essential oils, GMO free soy wax and different herbs, butters, clay and sea salts are all components of the Herbivore formulas that’s been poured into this fab recyclable and reusable packaging. The result (and we have to trust them on this one, as we have not had the chance to test for ourselves) is a highly effective range of non-toxic, pure and active skin care and beauty products made without fillers or unnecessary additives. And as we know you want to know: they’re 100% vegan and cruelty-free too.      

The line includes products for face, hair and body, as well as bath salts, facial rollers, well-doing stones and, quite unexpectedly, a tarot deck—most things at a pretty affordable price point. Browsing the shop, we found some great info and tips for using the products, and thought we’d share one on face oils, which is a real life hack (hope you don’t mind, guys!).

Check out the full collection here and follow them @herbivorebotanicals.


How to: Facial Oils

I Apply the facial oil after cleansing and toning, morning and night. They are meant to take the place of a cream moisturizer, and you should not need another moisturizer if you use the correct amount of facial oil.

II Your face does not need to be completely dry to apply facial oil, in fact, it is helpful and increases fast absorption and spreadability if your face is slightly damp.

III You can wear makeup over facial oil. Let your skin absorb the oils for 3–5 minutes before applying makeup since the oil does need time to sink in. If your skin feels oily after this, you are using too much facial oil. If your skin feels dry and you want more moisture, you are probably not using enough facial oil.

IV The oil should absorb in fully and not leave any greasy/oily feeling at all. Your skin will feel hydrated and soft/smooth after applying the correct amount. Most people need 3–5 drops—adjust accordingly to your skin’s individual needs.


Also read: Linné is the Result Driven and Bio-Friendly Skin Care Brand to Watch

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