A Quick Note On Today’s Fashion Tech Talks in Stockholm
Today, June 5, is the day for the second Fashion Tech Talks conference at Fotografiska in Stockholm, which was initiated by communications and brand development agency Patriksson Communication, and is supported by H&M Group, Vinnova and Axfoundation. Gathering experts and industry profiles for a full day of lectures and panel discussions revolving around the topic Fashion & Technology—which is a hot one these days—they’ve split the day into four themes: Design & Manufacturing, The Fashion System, Retail and Marketing & Media.
Even though we’re finding all these equally interesting, and believe that new technique and research are key components in achieving a sustainable fashion future, we’re especially eager to follow the discussions on Design & Manufacturing. This touches upon the development of manufacturing techniques including robotics, 3D printing and 3D knitting—modern methods that have the potential of enabling a fashion production that is adapted to and customized for the customer in a larger sense. This may in its turn result in a reduction of waste materials, which we know is going make a huge difference for how we spend our natural resources (get an idea of how here).
If change is what we want, the design process is a good place to start, as so many important decisions are made there that have the potential of affecting not just production, but also a garment’s environmental impact throughout its entire lifetime. Unquestionably important stuff that urgently needs to be talked about.
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