Spending a week in the LA sun, editor Lisa Corneliusson took the opportunity to check out some of the local brands dedicated to sustainability. These organic cotton Pansy undies, captured on a Malibu beach, are nothing but a dream.
We love that sustainable underwear is nowadays synonymous with a body inclusive, all-women approach. The new generation designers got it right. Almost none of the brands below do that generic, normative bullshit anymore (if you’ll allow the expression, and yes—everyone can always do better), but it’s actually such a relief, don’t you think? Also, we believe this brings a new type of sexy—if you can get past the bad connotations of the word—that is so much more real, and stays clear of the unrealistic ideals most of us have had to relate to our whole lives.
We’d say the modern underwear of relevance are defined by a clean, scaled-back minimalism, free of any unnecessities; truly just the essentials. Not to bash Agent Provocateur-type of undies (there are moments when you still may prefer them), but there’s definitely something more allowing and liberating about a super soft, wireless bra and high-rise panty set that was actually made with the female body in mind, providing comfort more than anything else.
So if you, like us, would rather think the days of reshaping, lifting, pushing and padding belong to the past, you might take a liking to this selection of sustainable underwear by some of our favorite brands—all made from soft, eco-friendly qualities like organic cotton, bamboo or modal.
Above: Sunflower Bra and Panty, Pansy/Kindred Black.
Bread and Snakes with Lexie Smith
Lexie Smith explores the world through bread and wants people to eat hers.
Brand to Watch: PHI
PHI is a newly launched womenswear label based in Stockholm committed to social and environmental sustainability.
New Investors to Take the Bite Studios Brand Next-Level
Nudie Jeans is becoming a minority investor in Bite Studios, making the future of sustainable fashion even brighter.
Wedding Special: Conscious Brides, Look Here!
Getting married? We've selected 20 wedding-perfect pieces with multi-use potential for the conscious and contemporary bride.