There is something utterly appealing about these new, young underwear brands that have maid us forget all about the offerings of mainstream lingerie labels and soulless high street chains. (Check out this list to get to know some of them). If you think about it: why wouldn’t you want what’s closest to your skin, and heart, to be made responsibly, without harmful chemicals, and with love? The word heartfelt comes to mind, seeing intimates made by women, for women; as that means effortless, minimalist underwear made for comfort and longevity, free from unnecessities like excessive paddings, buckles and trims. “Soft and simple” does have a contemporary ring to it, don’t you think?
Botanica Workshop is one such brand. Keeping their aesthetics clean and minimalist though with a soft, feminine undertone, they’ve composed a sustainable line of underwear, swim, and loungewear using organic cotton and luxe stretch silk. They’re an independent design studio, founded in 2014, with the aim to produce responsible intimates with designer aesthetics and a quality to match. Sweet music. Being based out of Los Angeles, California, they partner with local artisans and technicians to create small, well-made collections that release but a few times a year. Honoring the concept of slow fashion, modern women and Earth, we’d say they’re definitely a brand worth watching.
Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.
Introducing Envelope1976, the Label that Is Taking Sustainable Style to the Next Level
Envelope1976’s responsibly made collection is finally in stores. We talk to brand founders Celine Aagaard and Pia Nordskaug.
Brand to Watch: Edas
It’s time for a virtual meet and greet with Sade Mims, the brilliant brains behind New York-based jewelry and accessories brand Edas.
Ecoalf Boycotts Black Friday to Promote Recycling and Repairs
Ecoalf takes a stand against Black Friday by launching a campaign that promotes circular economy.
The Edit: Statement-Making Jewelry for the Conscious Wearer
Stylist Meja Taserud teamed up with photographer Kira Blaker to artfully capture our favorite bling du jour.