There is something utterly appealing about these new, young underwear brands that have maid us forget all about the offerings of mainstream lingerie labels and soulless high street chains. (Check out this list to get to know some of them). If you think about it: why wouldn’t you want what’s closest to your skin, and heart, to be made responsibly, without harmful chemicals, and with love? The word heartfelt comes to mind, seeing intimates made by women, for women; as that means effortless, minimalist underwear made for comfort and longevity, free from unnecessities like excessive paddings, buckles and trims. “Soft and simple” does have a contemporary ring to it, don’t you think?
Botanica Workshop is one such brand. Keeping their aesthetics clean and minimalist though with a soft, feminine undertone, they’ve composed a sustainable line of underwear, swim, and loungewear using organic cotton and luxe stretch silk. They’re an independent design studio, founded in 2014, with the aim to produce responsible intimates with designer aesthetics and a quality to match. Sweet music. Being based out of Los Angeles, California, they partner with local artisans and technicians to create small, well-made collections that release but a few times a year. Honoring the concept of slow fashion, modern women and Earth, we’d say they’re definitely a brand worth watching.
Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.
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Brand to Watch: MODO Eyewear
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Tell Us All About Your Eco-Conscious Jeans, Naim Josefi
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