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Never underestimate great aesthetics—it’s what sparks that immediate attraction. This is what happened between us and botanical skin care brand Linné: love at first sight (though we have not yet become physical). It’s a funny coincidence, actually, that this USA-based brand should take inspiration from Swedish botanist Carl Von Linné (the guy who developed a system for classifying botanical species), from who they got the idea to design their own roman numeral classification system and “step” protocol, which is meant to make the products easy and effective to use. No wonder we feel at home.

Being passionate about skin care from an early age, founder Jenna Levine started out making homemade facial products using her mother’s kitchen supply. Having studied nutrition, alternative medicine and botany, she later moved on to more active ingredients, like wild botanicals with potent chemical compounds. Yum. Starting out by treating her own dry, psoriasis-susceptible skin, and her sister’s dry and acne-prone complexions, she was successful in finding formulas that actually worked. This knowledge—fine tuned and developed over time—is what’s poured into the Linné bottles.

All products are made using all-natural, native, wild-harvested and organic plant-based ingredients and minerals that have been selected for their purifying, hydrating, nourishing and protecting properties. To ensure that the products keep their freshness and efficacy, they’re made in small batches and marked with estimated expiring dates. Needless to say that they’re cruelty-free and also free from all the nasty stuff we’re trying so hard to avoid. The packaging—and we think this says something about a brand—is made from recyclable glass or BPA-free plastic, and the boxes a mix of post-consumer waste paper and Forest Stewardship Council certified paper printed with soy based inks. We say that’s a thumbs up.     

Visit Linné Botanicals here and follow them on Instagram!


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Johan Svenson: You can buy Linné Botanicals at FABLAB Bondegatan 7 in Stockholm!
August 17, 2018

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