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Brand to Watch: Awaveawake

Posted in Style
by Johanna Andersson on 11 April, 2018

In not too long, the wedding season will be upon us (nobody panic!), which means it’s about time we started thinking about clothing options. If going for a timeless yet contemporary look, a ‘90s inspired slip dress might be your perfect choice—elegant yet understated and easy to layer with a blazer or, possibly, a light chiffon cape. For pieces that combine that luxe, effortless feel with eco-friendly manufacturing, we look to brands like Awaveawake.

Being based out of Topanga Canyon, located next to the Pacific Ocean in the hills outside of Los Angeles, the scenery seams like the ideal whereabouts for an earth conscious designer. When launching the brand in 2012, founder Jaclyn Hodes did so with the intention of making a difference in the fashion world by increasing the industry’s awareness of its environmental impact. Making each Awaveawake garment in a responsible production process, she works exclusively with ethically sourced fabrics colored with all-natural, plant-based dyes.

The spring 2018 collection mainly features flowy, print-free silk fabrics cut in clean, minimalist shapes with subtle detailing. Full-length slip dresses are combined with simple slip-skirt-and-top or trousers-and-blouse combinations in gentle colorways inspired by the Greek island Hydra (dream destination!). Simple, sophisticated and no doubt wedding compatible—visit Awaveawake here and follow them on Instagram.

 

Brand to Watch is our regular dispatch of standout labels merging ethics with aesthetics.


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