GANT Is the Next Brant to Make Garments From Upcycled Ocean Plastics
More and more fashion brands are looking to make a change and manifest their sustainable commitment by introducing garments made from upcycled ocean plastics. GANT is the next brand out.
The Swedish fashion and lifestyle brand, known for its America East Coast heritage, is adding a new, sustainable dimension to their collection of shirting. As a part of the GANT Beacons Project, that aims to celebrate GANT’s marine legacy and preserve the oceans for future generations, they’re now launching four smart yet functional Tech Prep shirts made (only in part) from upcycled ocean plastics.
The initiative is a collaboration with SEAQUAL—a brand that makes a 100% recycled polyester fibre from PET plastic waste collected at the bottom of the ocean. More than 1500 fishermen from the Spanish Mediterranean coast are involved in the project, collecting the huge amounts of garbage that gets caught in their fishing nets, and bringing it back to land where it gets sorted and sent off for recycling.
The Tech Prep shirts come in a breathable cotton and recycled polyester fabric with quick drying properties—making them perfect for an active lifestyle. The buttons and packaging are made from recycled materials as well. Read more about the two women’s and two men’s styles here.
Justice For People and Planet: Introducing Intersectional Environmentalism
In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.
Paid Collaboration: Transform Your Wardrobe Without Buying Anything New
One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!
Brand to Watch: Tach Clothing
Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.
Paid Collaboration: How To Refresh and Repair Your Clothes in 10 Minutes Without Washing – with The 7 Rules by GANT
As the latest phase of The 7 Rules by GANT, we shed light on the simple yet efficient practices of Refreshing and Repairing your clothes without even having to washing them. You’ll be surprised of what difference it makes.