How Stora Skuggan Puts Perfume in an Interior Context
Stora Skuggan is the Stockholm-based perfume studio that, with their luxurious fragrances and artful aesthetics, has blurred the line between beauty products and interior decoration.
It wasn’t until pretty recently we started taking notice of niche perfumery Stora Skuggan (Swedish for “the great shadow”, which is also a park area in central Stockholm), and what lured us in wasn’t primarily scent. As their beautifully designed bottles started figuring more frequently in the Instagram feeds of interior stylists and magazines, and popped up in some carefully curated interior boutiques around Stockholm, there was this immediate sense of desire—not even minding the content. The bottles themselves are so elegant and artfully designed you’d gladly spend €120 for 30ml, just make them part of a still life situation in your home.
Surrounding themselves with an air of mystique, the founders behind the small Stockholm perfumery doesn’t look to draw too much attention to themselves. The four guys—who allegedly met at design school about 10 years back—joined together in the experimentation of DIY perfume making, wanting to discover and evolve in the artisanal trade together. Launching their first fragrance Fantôme de Maules in 2015, they established the strong conceptual idea (merging myth with reality) that and is ever-present in their work.
The perfumes (as well as artwork and packaging) are made by hand in the Stockholm studio or lab using a mix of exclusive essential oils and synthetic ingredients. Pointing out that “organic” isn’t really a term that makes sense in the world perfume, they have still made the conscious decision to work with molecules that are biodegradable and not harmful to animals or the environment. Being an autonomous brand, careful to maintain full creative integrity, they can afford to work with only the best raw materials, regardless of cost. The result is of course a truly luxurious product—beautiful inside out.
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