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Brand to Watch: G.Kero

Posted in Style
by Make it last on 29 March, 2018

What does freedom feel like to you? Dancing barefoot? Sun-kissed skin and a sea breeze? There’s no shame in simple definitions, especially when artists like Marguerite Bartherotte are here to show us how it’s done in full technicolor: “Living simply is doing and learning. Do what feels right to do, everyday. Follow your instinct, make decisions, and deal with the consequences.”

Marguerite hails from Cap Ferret, where her workshop – a wooden cabin behind their family house – is where she began painting on T-shirts in 2007. Her cotton, cashmere, and silk pieces are crafted by family workshops in Portugal. G.Kero itself is a sibling duo, Marguerite’s brother Philippe being her business partner and original muse.

Whether the reference is David Bowie or Adieu l’Afrique by Mirella Ricciardi, the energy is fluid across her painted parrots, naked bodies and dreamy landscapes. Wildlife and nature blend with pulsing beats (Marguerite can be found surfing or on stage with electronic artists Polo & Pan, in one of her kimonos, of course) in her painter’s palette.

Gigi Ringel’s soft messy curls and bold red lips for this latest collection show us that girl, the one who wears a drawing on her shirt instead of a pattern, who owns her sense of play and sexuality simultaneously. She is not boring and neither is going back to basics to be free.

Marguerite explains: “Living simply is to take what life gives you, everyday following your instinct, not thinking too much about the future or the past, being self confident and to make decisions without hesitating. Be ready to deal with the consequences and accept things as they are. It implies you know what you want and what you don’t want, but also being clear. It comes from a certain learning.”

You can find G.Kero here and follow here.

 

Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.


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