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Brand to Watch: ISA NOY

Posted in Style
by Johanna Andersson on 15 March, 2018

So yes, we’re definitely in the mood for a vacation as you might have noticed from previous posts this week. If living where we do, it’s impossible not wanting to be elsewhere this time of year (-7°C and snowing in writing moment). That’s how we ended up in the Caribbean—mentally, anyway—daydreaming about the paradise that is home to designer Isabel Herrero. Start of this year, she launched fine jewelry brand ISA NOY—a collection of organically shaped pieces inspired by the tropical environment she grew up in.

Being a slow fashion brand in the true sense of the word, all pieces are made to order and handcrafted by Isabel in her atelier, giving each piece a unique look and finish. Working exclusively with pure materials like gold, fine silver and high-quality stones, her intention is to make jewelry that can be worn for a long time, and in that way be charged with the wearers personal energy. Better have good karma.  

Her debuting collection is called Rocks, which no doubt seems fitting as most pieces have an unmistakable rock-shaped design. But the symbolism goes beyond the obvious, being a reminder to take some precious me-time to recharge and ground oneself, regaining strength and balance. If anywhere, the Caribbean must be the right place for that, so why don’t we just buy a ticket, carbon offset and be on our way already?

Check out ISA NOY here, and before you go: take a look at their page for jewelry care; always good to update oneself now and then. 

 

Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.


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