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Brand to Watch: WET the Label

Posted in Style
by Make it last on 5 March, 2018

WET the Label uses recycled lycra selected from Italy—a 100% recycled polyamide for bikinis and swimsuits that double as bras and leotards. Whether you’re going for a run, a swim or both, WET the label has you covered.

Born and raised in Mauritius, Melanie Wehril moved to Melbourne to study fashion for a few years before relocating to Berlin where she splits her time working as a designer and also as a chef at Father Carpenter in Mitte. Her blend of skillsets becomes sweetly apparent when she describes her label as ‘homemade’.

As it is a synthetic product it was very important for me to choose a fabric made from recycled materials, before that I used to purchase fabric from the ends of rolls from designers. I have now started to experiment: I dye the recycled fabric with natural dye and create hand painted illustrations for a bit more fun and creativity’ she tells me.

Her collection is, in her words, small and simple—all you need for an amazing dip in the water and a peaceful time under the sunshine,‘You don’t need much in life, the less you need, the less you have, the less you make, the better it is for yourself and the earth.’

Melanie was self taught in the realm of swimwear,  ‘Although as a lonely child my nature is to do things by myself, I really appreciate and see the values of working with a team. Some of my pictures are by my friends or myself when I go on holidays. I enjoy the spontaneous shots the most.’

‘The women in my pictures are my friends, they make me grow, all so different and unique. I admire all of them, Hannah, Michelle, Anna, Maria, Morgane, Jayne and more. I never realised before you asked me about it, that yes, all my models are my closest friends: artists, doctors, philosophers, social pedagogues, travellers, dreamers…’.

If you’re interested in WET the Label, you can contact Melanie via Instagram here.


Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.

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