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Feeling disenchanted with fashion? Here's a reminder of what it can be. (But, why didn't they get the cover too?)

I’ve been feeling a little lost about fashion for a while now.
I believe in our purpose as strongly as ever – to contribute to making sustainability a given instead of an exception and thus changing the industry norm. I know that these things take time. But sometimes, everything just moves so slowly. The right doors aren’t open. Or, we don’t know which doors to knock on.

That’s my mood right now. But, the pendulum always swings back. And I make an effort to take meetings with inspiring people who can provide me with new perspectives, that’s what I need to do when I feel like this. In April, I’m back from my maternity ”leave” (eh well I tried) and it will be the first time in two or so years (!) that myself and my co-founder Emma will work full-time together. Now with kids and, still, patient partners at home. And we’re working on realizing some things which I think will give us tons of energy to continue on our path.

Until then, I want to take the opportunity to share something that makes me feel a little hopeful, after all. When model and activist Cameron Russell was asked to put together a portfolio of what she believes represents the future of fashion for Vogue Spain’s 30th anniversary issue, she was in the midst of publishing testimonies on abuse in the industry and wanted to investigate the feeling she had, of the ”world reckoning with the weight of centuries of violence against women, people of color, and the planet; that we are introspective, as we open to our own roles and responsibility in this violence, and our own potential for growth and evolution”.
She thought about a moment seven years earlier when she (too!) was feeling disenchanted with fashion and met fashion creative Hawa Arsala, co-founder of Browntourage. They decided to work together on the Vogue project, and put together an all-female team, including five photographers, Carlota Guerrero, Jody Rogac, Camila Falquez, Oumayma Tanfous, who perhaps aren’t usually hired by publications such as Vogue.

Hawa Arsala wrote this about the assignment, and I thought it was beautifully put:

”When you get these jobs that you have been so brilliantly trained for, just remember that your real job is that if you are free, you need to free somebody else. If you have some power, then your job is to empower somebody else” (Toni Morrison … To be called upon to envision the future of the fashion industry through authentic storytelling, transparency in politics, intentional and compassionate decision making with the team of my literal dreams for @voguespain‘s March anniversary issue is incredibly humbling. This portfolio is a quick and short answer to the industry leaders who believe there aren’t enough creatives, let alone female creatives, who can execute on a Bruce Weber budget. We are here, we have vision, we have grit, and we believe fashion has the potential to be truly transformative and sustainable on a cultural level. It is time to renovate the industry from the inside out. Gratitude for the women in power who empowered this team, and for us all to continue the cycle of freeing ourselves from archaic constraints both in our jobs as humans and our jobs as spiritual beings. The future is bright”

Did you read the full quote? If not, bring this with you:

”If you have some power, then your job is to empower somebody else”, and

”Fashion has the potential to be truly transformative and sustainable on a cultural level”

Thanks for reminding me, Hawa. Have a great weekend. x


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