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Brand to Watch: Norrfolks

Posted in Style
by Johanna Andersson on 28 February, 2018

We realise that we spend quite a lot of time worrying about the toxicity of conventional cotton farming, or the unsustainable handling of textile waste, but quite little on the environmental impact of jewelry making. Even though fine metals, like gold, is something most of us own and wear daily, not much thought goes to how it’s mined or produced. Fortunately, there are those who do worry so we don’t have to.

Elise Lindkvist is the founder of Swedish jewelry brand Norrfolks that, inspired by Scandinavian minimalism, wants to offers simple and long-lasting everyday essentials made from sustainably sourced materials and with a transparent production chain. And let us tell you: we are impressed by her thoroughness and ambition to provide her customers with insight and information. After a visit to the Norrfolks shop, we do feel enlightened.

Did you for instance know that mining is one of the most polluting industries in the world? We’ll admit we weren’t completely updated. This is why Lindkvist has chosen to work only with recycled gold recovered from old jewelry pieces and e-waste (electronic waste) for her collection. The entire line of delicate earrings, rings, bracelets and necklaces is made from 14k gold, and comes in three shades: yellow, rose and white—as preferences definitely do differ (white gold here please!).

Wanting to keep production close to home, the main part of Norrfolks’ supply chain is located to Spain. The gold is recycled Madrid, and the jewelry is handcrafted in Córdoba—a two-hour drive South of the capital—by a third-generation manufacturer specialized in the production of high-quality gold jewelry. Wanting to avoid traditional mark-ups and keep costs down, Norrfolks rather base their pricing on material and craftsmanship, and sell directly and exclusively through their online store. A quite clever move, we’d say.

Shop the Norrfolks collection here and follow them on Instagram.


Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.

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