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Brand to Watch: De Smet

Posted in Style
by Johanna Andersson on 15 February, 2018

New York brand De Smet offers easy and accessible everyday clothing that are definitely minimalist but still with a feel of being a bit “extra”. Extra is referring to the reversible sweaters and skirts, convertible button up dresses (we need these), and transformative tie dresses in the collection. Amen. Multipurpose garments might really be the stuff of the future, giving extra value and increasing the longevity of your wardrobe. After all: wearing a garment for a longer time reduces its total environmental impact, and that is sure something to strive for. Add to that sustainable, high-quality materials and timeless/trend-less/season-less designs and you’re home. Did you hear that “trendy is the last stage before tacky”? Don’t laugh, it was Karl Lagerfeld who said it…! 

Anyway, what we’re saying is that De Smet is on to something. Wanting to create a more thoughtful and deliberate shopping experience, designer Christina De Smet offers a slow and natural accumulation of lasting wardrobe pieces. Each garment is made-to-order and handcrafted in New York City, which enables a slow and thorough design process with minimal waste and no dead-stock. Being inspired by the architecture of organic forms, she also favors the pure and natural when it comes to materials, frequently returning to Tencel, silk, wool, and Japanese cotton in her designs.

To give a deeper sense to her philosophy and an insight to the conscious lifestyle she leeds, Christina De Smet also runs a blog on the side of her eponymous brand. De Smitten, as it’s called, was launched in 2008 and covers topics from vegan recipes, to clean beauty, and building a well-edited wardrobe. Right now she’s obsessing over The Row’s FW18 collection, but who isn’t? So good! And for the record: the Olsens at Céline probably wouldn’t have been a bad idea at all—just imagine. 

Check out the De Smet and De Smitten, and follow them on Instagram.


Brand to Watch is our regular dispatch of standout labels merging ethics with aesthetics.

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