BITE STUDIOS is no doubt our latest fashion crush. The Swedish/British brand was founded by couple William Lundgren and Veronika Kant in 2015 and shares our belief that sustainability is the new luxury. Their definition of this concept is built on social, ecological and economic responsibility seen from a long-term perspective, as well as a desire to slow down the pace of consumption by offering timeless designs made for longevity. From their spring 2018 collection, we interpret “timeless” as clean-cut and minimalist garments with a contemporary feel made in a toned-down color scheme (fitting in perfectly with the current non-trend trend; may it last). The idea is to keep this style consistent so that pieces from different collections can easily be worn together, adding to a cohesive wardrobe over time.
The BITE STUDIOS collections are designed and produced in London using materials made exclusively from natural, eco certified fibers that are selected based on quality as well as environmental impact. Having traditional craftsmanship as a key focal point, they keep a combined studio and factory at Regent Road, next to Broadway Market, enabling an enclosed, in-house process. A team consisting of a designer (Elliot Atkinson), stylist, pattern maker and seamstress work closely together in the creative process, making the products completely by hand. It’s a collective effort they like to describe as a partnership, where profits are shared equally; a unique business model in this day and age.
Next week, the Make it last office will be heading over to BITE STUDIO’s Stockholm showroom to get a glimpse of the fall 2018 collection, and let’s put it like this: we’re excited. It’s simply refreshing to find a brand that seems to have an uncompromised view on sustainability, as very few have. So, BITE, know this: we’ll be (happily) watching you.
Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.
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