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Brand to Watch: Anaak

Posted in Style
by Johanna Andersson on 10 January, 2018

Anaak is a brand with a mission: “to empower local craftspeople, especially disadvantaged women, and preserve ancient textile techniques through ongoing partnerships with non-profit organizations in India, Bolivia and beyond”. Founder Marissa Maximo (who you can read an interview with here) comes from a background in painting and textile design, and through her many inspirational travels across the globe—India particularly—she got the idea of merging her love for travels and craftsmanship in the personal story that is Anaak (meaning “child” in the Filipino dialect Tagalog).
The collections are crafted from pure and natural materials like organic cotton, wool, alpaca and silk colored with eco-friendly, vegetable dyes. By working in close proximity to where the materials are made, Anaak is able to engage in small-scale productions, supporting local businesses and artisans. Valuing a personal relationship with the workers, and especially women in rural areas, they visit each remote village to inspect working conditions and ensure fair compensations—honoring ethical and sustainable practices throughout the entire value chain.
Maximo’s designs are defined by a romantic and bohemian aesthetic, with relaxed and feminine pieces that are highly beach-compatible and easily packed to bring on new adventures. She draws her inspiration from far-off places, often located in hot dessert landscapes as can be seen in the 2018 Resort collection inspired by the Salton Sea in California’s far southeastern Sonoran Desert. The lookbook images where shot on the dead lake’s deserted shores that are made up by salt-covered piles of rocks and fish bones, creating a post-apocalyptic yet dream-like feel.

Check out the Anaak collections here and follow them on Instagram!

 

Brand to watch is our regular dispatch of standout upcoming labels merging ethics with aesthetics.


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