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Brand to Watch: Shaina Mote

Posted in Style
by Johanna Andersson on 3 January, 2018

When in search for new conscious brands we often get lost on Instagram, letting the freakishly clever algorithms lead the way. Have you ever noticed that you only need to think of something—anything—and the app seems to “already know” and presents you with appealing suggestions? That’s how we found LA brand Shaina Mote, following a trail from another conscious designer (that you’ll be able read about here too shortly).
We wish finding these types of brands were as easy as browsing the Runway section at Vogue.com. However, even though Shaina Mote is actually represented there, there’s not much mentioned about their mindful business model, which we find to be equally important as knowing that their “use of pleating is noteworthy” in the latest collection.
Shaina Mote’s eponymous line is made up by timeless designs in clean, neutral colorways, and emphasizes longevity through construction techniques and fit. As she’s dedicated to fair, American-made production standards, all products are designed, developed and made in Los Angeles, supporting the local economy and craftsmen. The materials used are made from natural and renewable fibers—often cellulose based—such as Tencel, MicroModal, Rayon and wool; and they make for beautiful garments. The clean-cut yet flowy and feminine silhouettes are highlighted by Mote’s signature knotting and twisting, and we love that each collection feels like a continuation of the last, keeping it relevant season after season. That way, she creates a consistent wardrobe of wearable stand out pieces that has little to do with trend, but everything to do with (in Shaina Mote’s own words) timeless self-expression.

Shop the collection here and follow them on Instagram!

 

Brand to watch is our regular dispatch of standout labels merging ethics with aesthetics.


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